Live
BTF-008
Madhupriya Allam
Working professional
Madli. Honest ratings for food and travel spots.
"You are providing more than you are promising."
Solo build · shipped in 24 days
Build your product yourself in 30 days.
No coding background. No tech co-founder. No agency.
A one-to-one fellowship for founders who know the problem but not the code. You build your first version with AI, put it in real customers' hands, and keep full control of the code, the data and the decisions, until you're ready to hand it to a team.
Build your first version with AI, one-to-one with a mentor. You keep the code, the data and every decision.
- Live product by Day 30
- You own the code and IP
- 1:1 mentor · about 6–8 hrs a week
Can you build your idea in 30 days? Find out free.
What are you building?
3 minutes, mostly taps. Your plan shows on screen and lands in your email. No payment, no sales pitch.
Ready already? Apply for a founder seat"The build plan is one of the best ways to see your MVP as something you can actually build: what goes in first, what waits, and how long it really takes."
DAY 01
Ideation: pick one real problem worth solving.
DAY 15
First screens working, built with AI.
DAY 30 · LIVE
On a real link, with real people using it.
Madhupriya Allam had a full-time job and no coding background. She shipped Madli, honest ratings for food and travel spots, in 24 days. See what Cohort 01 founders built
Sound familiar? Tap the ones that are you.
No one sees this but you.
0 of 6. Tap the ones that sound like you.
Get my free build planThe code isn't the hard part anymore. Knowing what to build is, and that's already your job.
01
AI writes the code
Tools like Claude Code turn clear instructions into working software.
02
You know the customer
What to build, what to cut, and when it's ready. Founders judge this better than anyone.
03
We supply the method
A step-by-step process, and a mentor who checks your work at every step.
This is for you if
- You're a student founder with no builder on the team
- You have a job and a side idea · Madli
- You run a business on spreadsheets · Rethink OS, Rethink Flow
- Investors want to see a product
Not for you if
You want someone else to build it while you wait · you can't give it about 6–8 hours a week · you want a certificate: fellows leave with live products, not paper · you need a guaranteed funding outcome · your v1 needs a physical device, or handles health or bank data at its core. The build plan will tell you.
"I'm non-technical, but I'm building my own Voice AI application for Rethink, and I feel powerful."
Four ways to get your v1 built. One you can run yourself.
| Agency / freelancer | Tech co-founder | No-code / vibe coding alone | Build Theory | |
|---|---|---|---|---|
| Cost | Often ₹2–15 lakh+ | Equity, often a big share | Low, until credits and fixes add up | From ₹15,000 per team Cohort 02 founder price |
| Time to a live v1 | Usually months | Once you find one | Fast start, slow last 30% | 30 days |
| Who controls the code | Often their accounts | Shared | You, but you can't fix it | You, on your own accounts |
| Change it yourself next week | Raise a ticket | Through them | Until it breaks | Yes |
| Security and production review | Varies | Depends | Rarely | Before launch |
| Talking to real users | Not their job | Maybe | No | From week 1 |
Typical ranges, they vary by scope. Already have an agency quote? Bring it to your plan call and we'll compare it line by line. Build Theory prices exclude GST.
From a problem you know to a product people use.
- D01–D07
Lock the problem and v1
Talk to your customers, write the PRD, decide what waits.
- D08–D15
Build it with AI
Your stack, on your own accounts, with your mentor checking each step.
- D16–D23
Put it in customers' hands
Real users, hard feedback, cut what doesn't earn its place.
- D24–D30
Launch and pitch
Go live, pitch deck, Demo Day.
D31–D60 · 60-DAY PLAN ONLY
The numbers and the network
Your v1 is live. The second month works out whether it can make money, then puts your product and your numbers in front of two mentors.
5 extra one-to-one sessions · 18 in total
2Unit economics deep divesWhat it costs to serve one customer, how to price it and what your margins are, what a customer is worth and what you can spend to get one. You leave with a simple model of your own product.
1Pricing and first usersTurn the model into a real price, and get your first users trying it at that price.
2Mentor connectsOne-to-one with mentors from the Build Theory network. You bring the product and the numbers; they review your direction and your model.
A normal week: one-to-one sessions · doubt-solving sessions as needed · about 6–8 hours of your time · second month of the 60-day plan: about 3–4 hours a week
On Day 30 you'll have
- A live product on your own domain, with real users
- Your own GitHub, Supabase and Vercel accounts
- A one-page PRD and a v1 you can defend
- A security and production review
- A handoff doc for the developer you hire later
- Real user feedback, and what you changed
- A pitch deck and a Demo Day slot in Hyderabad
- The workflow to keep shipping yourself
"I built it around a full-time job, about 4 hours a week, mostly weekday evenings and Sunday mornings. Tight, but it fit."
You won't be the first. They had never coded either.
Live
BTF-002
Shruti Sharma
Educator
Rethink Flow. Brings core school operations into one dashboard.
"Starting out as a complete beginner with zero background in any of this… it's been made so easy to understand."
Solo build
Live
BTF-001
Dhananjaya Nair
Founder, Rethink Education
Rethink OS. A client logging and reporting tool for his consultancy.
"Today, you don't need to be a developer to build something meaningful."
Solo build
- Tuition OS · live at a ~100-student institute, Day 29
- Unified inbox · Prachothan, director
- Boutiqo · for boutique owners
14 teams in Cohort 01 · 20+ products live Read every story
Not sure your idea fits in 30 days? Get your free build plan.
- A buildability score for a 30-day v1
- What goes in v1, and what waits for v2
- The path that fits you
- Time and cost compared with an agency
- Which plan fits you, 30 or 60 days, and why
- 01 · 3 MINTap through 6 questionsYour idea, your customer, where you are.
- 02 · INSTANTSee your planOn screen, and in your inbox.
- 03 · OPTIONAL20 minutes with PrashanthGo through it together.
Get my free build plan
No payment. No sales pitch: if Build Theory isn't your path, the plan says so. Your idea stays private.
"The build plan is one of the best ways to see your MVP as something you can actually build: what goes in first, what waits, and how long it really takes."
"If you are not embarrassed by the first version of your product, you've launched too late."
Mentors who have shipped it themselves.
One-to-one with people who build and back products for a living. Not lecturers.
9 mentors · swipe for more →
Two ways in. Same v1 in 30 days.
Cohort 02 founder price · until 10 November 2027.
Founder Deep Dive · 60 days
Recommended
₹40,000
₹27,000
per team, up to 2 seats
Ship your v1, then learn the numbers that decide if it can work.
Everything in the 30-day plan, plus 5 founder sessions (18 guided sessions in total):
- 2 unit economics deep dives. What it costs to serve one customer, how to price it and what your margins are, what a customer is worth and what you can spend to get one, and a simple model of your own product.
- 1 pricing and first-users session. Turn the model into a price and get your first users trying it.
- 2 mentor connects. One-to-one with mentors from the Build Theory network. You bring the product and the numbers; they review your direction and your model.
Mentor connects with mentors from
Running the business stays with you. We give you the tools to judge it.
Apply for the 60-day planShow up to every session and do the work, and if you're still not live by Day 30, we keep working with you until you are.
All prices exclude GST, charged at the applicable rate.
Founder Sprint · 30 days
₹20,000
₹15,000
per team, up to 2 seats
Become technically sound. Ship your v1.
- 13 guided one-to-one sessions, plus doubt-solving sessions as needed
- One project per team, taken from idea to a deployed product
- Hands-on AI building, with Nymisha as your technical mentor
- The core product and entrepreneurial frameworks behind it
- Your MVP live on a real link, tested with real users
- Pitch and Demo Day
Doesn't include mentor connects or the unit economics sessions.
Apply for the 30-day planShow up to every session and do the work, and if you're still not live by Day 30, we keep working with you until you are.
All prices exclude GST, charged at the applicable rate.
No payment to apply. About 5 minutes. Prashanth calls you within 24 hours to help you pick the right plan.
Not sure yet? Get your free build plan first"You are providing more than you are promising."
Same v1 in 30 days. ₹12,000 more buys the numbers month.
Five extra one-to-one sessions on your pricing, your margins and two mentor reviews. That's about ₹2,400 a session.
Not sure which? The free build plan recommends oneAll prices exclude GST, charged at the applicable rate.
Questions founders ask
No. Tools like Lovable and Bolt get you a convincing prototype fast. Where founders get stuck is the last 30%: logins that break, data that leaks between users because security rules weren't set up, and features nobody asked for.
That's why the first phase (Days 1–7) has no AI at all. You do what founders do: pick the problem, understand it in depth, and interview real customers about it. Then you write the documents every founder needs in an AI world, the right way: an ideation document, a PRD (what you're building and why) and an MVP specification (what goes in v1 and what waits). Those decide what the AI builds.
Only then do you start building with AI. Your mentor checks each step with you, every week, and runs a security and production review before you launch. You also learn why each piece works, so you can change it yourself after Day 30 instead of starting over.
Vibe coding is describing an app to an AI and accepting whatever comes back. It's fast for a demo. But nobody decided what it should do, checked that it's safe, or understood how it works, so it breaks when real users arrive.
Vibe developing is how we build: the same AI tools, used the way a product team would use them.
- Problem first. Customer interviews before any code, so you build something people need.
- Plan first. Your PRD and MVP specification tell the AI exactly what to build, one piece at a time.
- Checked. Your mentor reviews every step, and there is a security and production review before launch.
- Yours. You understand every part, on your own accounts, so you can change it yourself after Day 30.
Yes. Most of Cohort 01 started with no build experience, including a consultancy founder and an educator. Your mentor shows you which AI tools to use and checks every step.
Plan for about 6–8 hours a week in the first 30 days. In the 60-day plan's second month, about 3–4 hours a week.
Both get your v1 live in the first 30 days. Pick 30 days if you mainly want to become technical enough to build and change your product yourself, for example a tool for your own business. Pick 60 days if you're building something to sell: the second month works out your pricing and margins with you, and gets your product and numbers in front of two mentors. Not sure? The free build plan recommends one, and Prashanth goes through it with you on the call.
The 30-day Founder Sprint is ₹15,000 per team and the 60-day Founder Deep Dive is ₹27,000 per team, up to 2 seats each. That's the Cohort 02 founder price, until 10 November 2027. After that, the prices are ₹20,000 and ₹40,000. All prices exclude GST, charged at the applicable rate. No payment to apply.
Show up to every session and do the work, and if you're still not live by Day 30, we keep working with you until you are.
You do, fully. Everything is built on accounts in your name, and we don't claim any ownership.
Every session is one-to-one, so you work on your product at your pace. Only the community is shared.
The free build plan tells you, and shows the smaller v1 that fits in 30 days. What waits goes on your v2 list.
Yes. You start from what you have, and your mentor helps you decide what to keep and what to rebuild properly.
An agency builds it for you, on their accounts and their timeline. Here you build it yourself in 30 days, on your own accounts, so you can change it the next week without raising a ticket. Bring your quote to the plan call and we'll compare it line by line.
You built it, so you know how it works and can fix it with the same AI workflow you used during the program. The fellow community stays open to you.
Most of the stack starts free at small scale: GitHub, Supabase and Vercel all have free tiers. You pay for your domain and an AI coding subscription.
Yes. Each plan covers a team of up to 2 seats for one product.
You pitch at Demo Day in front of innovators, investors and leaders. In the 60-day plan, two mentor connects review your product and numbers. We don't promise funding.
Yes. Every session is online. Demo Day is in person in Hyderabad.
Your customers don't need a perfect product. They need a working one.
Live by Day 30 · you own all of it · a mentor the whole way
"Starting out as a complete beginner with zero background in any of this… it's been made so easy to understand."